The London high streets of 1958, when the shop first opened, are almost unrecognisable today. “This was, and still is, the Italian area of London. On Sundays, the whole Italian community would be meeting outside of the church. The crowd that comes into the shop has changed tremendously as well. There used to be 8 magic shops within walking distance of here, now there’s only us, it’s a different world”. According to Martin, the secret to their success is “passion, effort and living cheaply” he says chuckling. “I don’t wake up in the morning and think,” Oh no I have to go to work today’, I can’t wait to get to work. I love it, it’s my life, it’s always been my life”.