Between the quiet back doubles of NW5 you may have caught sight of what looks to be an antiquated scene, neighbours clamouring and chatting around an old milk float. This float, however, has been decked out and re-fitted to include not just milk and orange juice, but all the essentials; cereal, rice, fruit, grains, even dog food.
The business is the brainchild of Claire Marchais. In her native France, the boulangerie vans that roam village squares every morning are still a typical sight. Today, sadly, it’s British cousin– the old milk float is seldom seen. For Claire this presented an opportunity to bring the high street to people’s front doors in a more traditional and environmentally friendly fashion in the form of mobile grocers. “We started three years ago and initially we wanted to create a new business model to help people go towards zero waste, the milk float was for us, a great image of what used to work well in the past, both electric and waste-free. “We found that people are really keen to reduce waste, even our first clients are still our clients today.”