What makes Roti King all the more remarkable is the diversity of its clientele. University students, office workers, travellers passing through Euston and locals from the nearby estates all find commonplace at their tables. “There was one day, where we had heavy snow,” Sugen tells us, “I told the staff that we were probably going to be light on customers but when I got there people were queuing in the snow, I was almost in tears”.
Of course, the most important customer comes all the way from Malaysia. “When my mum comes… I mean it’s very hard to pass the test, I always get one or two tips. The key is just to love the food and give the best you can for others.”